Why did Tata Nano not take off the way it was expected to, while Gareeb Rath is a hit?

I work for an opponent organization of the Tatas and I know beyond a shadow of a doubt, that Nano is an extremely exceptionally great vehicle, as far as building.

Be that as it may, the one BIG issue, was the Marketing. The entire situating was with the end goal that Kotler could present a defense contemplate out of it - "How not to do Branding taxi Eindhoven"

This was a possibly amusement changing development and they labeled it as "Modest". That resembles alluding to Sachin Tendulkar (cricketer) as "The Short Man", as opposed to "The little Master". Truly, it was that huge an issue. Since, in the event that I were going to purchase another vehicle (possibly my initial one), I wouldn't need it to be called modest, for goodness' sake.

The second issue was the powerlessness to oversee PR. Everybody became more acquainted with of the occurrence where a Nano burst into flames; nobody became acquainted with, what number of Nanos are running wonderfully. What's more, the way things are, the focused on section for the vehicle were the first run through purchasers, who get effectively upset by such news. Hence, overseeing PR is so vital and it is something which Maruti does faultlessly.